Digital Dissemination of An Environmental Tax Literacy Project: Efficiency and Potential For Knowledge Transformation

The present paper analyses the digital dissemination strategy of an environ-mental tax literacy research project and its contribution to efficiency and knowledge transformation. The objective of the project is to promote envi-ronmental tax literacy among companies, with a particular focus on SMEs. This will be achieved by integrating applied research into training, guidance materials, and targeted communication activities. To assess the effectiveness of the strategy employed for its dissemination, the study draws on descrip-tive statistics from web analytics and social media platforms. The analysis focuses on the geographical distribution of website access, the relative im-portance of different source types (direct, social networks, search, email, and referral), and engagement indicators on social media. The results demon-strate a pronounced national concentration of visits in Portugal, concomitant with a diversified international reach across multiple continents. Direct ac-cess has been identified as the prevailing source of traffic, with social net-works and search engines playing a complementary role in this regard. An analysis of social media data reveals significant variations in reach and inter-actions over time, closely aligned with periods of heightened project activity. The findings under consideration indicate the potential of coordinated digital dissemination strategies to extend the visibility of environmental tax literacy initiatives and to support the broader goals of sustainable transition in the business sector. This study contributes by providing empirical evidence on how web analytics and social media metrics can be used to assess the effec-tiveness of digital dissemination strategies in environmental tax literacy pro-jects.