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Geo-Semantic Hybrid Model For Recommending Tourist Accommodations Based On Real Data and Empirical Evaluation

The growth of digital tourist accommodation platforms has increased the com-plexity of decision-making, creating a need for recommendation systems that in-tegrate multiple relevant dimensions. This paper proposes a hybrid geo-semantic model for recommending tourist accommodation that explicitly combines concep-tual similarity and geographical proximity within a unified scoring function. The model was developed and evaluated on a real dataset consisting of 13,204 ac-commodations and 467 descriptive variables. Additionally, the impact of dimen-sionality reduction was analyzed using Principal Component Analysis (PCA), obtaining 297 representative components without significantly affecting the se-mantic coherence of the system. The results show that the model maintains aver-age similarity levels comparable to those observed in a widely used commercial platform (0.774 vs. 0.758), while substantially reducing the average geographical distance of the recommendations (0.33 km vs. 1.94 km). This difference trans-lates into a higher average hybrid score, consistent with the defined objective function. The findings support the methodological viability of the proposed hy-brid approach and show that the explicit integration of semantic and spatial di-mensions constitutes a structured alternative for tourism recommendation systems based on real data.

Juan Castaneda
Universidad Distrital Francisco Jose de Caldas
Colombia

Jose Rodriguez
Universidad Distrital Francisco Jose de Caldas
Colombia

Beatriz Rodríguez
Universidad Distrital Francisco Jose de Caldas
Colombia