Determinants of Digital Wallet Adoption Among Gen-Z In Peru: A Perceived Usefulness and Risk Perspective

Currently, the vast majority of global consumers rely on mobile devices for communication and connectivity. Consequently, these devices have be-come essential daily tools, particularly for Generation Z (consumers aged 18 to 35). This dependency encourages companies to develop new technol-ogies, and that’s the reason why many mobile devices now support pay-ments through smartphones, often bypassing the need for a traditional bank account, and digital wallets adoption emerge. In Peru, the adoption of digital wallets is currently in its early stages as the market matures. In the context, its usage by Generation Z is crucial, as they represent the primary target audience and are native users of mobile devices and emerging trends. Therefore, this study aims to deepen the understanding of Generation Z’s behaviour and their perceptions regarding digital wallet adoption. Specifically, how they perceive risk and usefulness influences this process. This research was conducted using a quantitative approach, a non-probabilistic convenience sample. An online self-administered question-naire was applied to 230 Generation Z Peruvians. The data was processed using SPSS, and statistical procedures were used. The findings suggest that perceived usefulness positively influences digital adoption intention, whereas perceived risks have a negative impact, meaning this generation might foster digital wallets adoptions This study provides relevant insights for the under-researched South-American context. From a business perspec-tive, these conclusions offer marketing managers valuable insights into how this generation behaves towards mobile payments, since they perceive it as useful and without risks.