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Trust and Risk Perception In The Adoption of Digital Financial Services: A Descriptive and Correlational Analysis In University Students

The expansion of digital financial services has transformed access to bank-ing products and services, particularly among digitally native populations such as university students, and the adoption of digital financial services rep-resents a major research topic, even though the relationship between trust in the financial system and the perception of associated risks remains little ex-plored. This research analyzes the relationship between trust and risk percep-tion in the adoption of digital financial services among 610 university stu-dents. Through descriptive and correlational analysis, five measurement scales (25 total items) were used, the instrument demonstrated excellent in-ternal consistency (Cronbach's α > 0.94). The findings reveal an interesting relationship between risk perception and trust in innovation. The results de-note that risk perception and trust are positively correlated (p < .001), with the strongest correlation between risk perception of illegal loans and fraud (r = 0.904). These results challenge traditional theoretical models that assume antagonistic relationships between risk perception and trust.

Eulalia-Elizabeth Salas-Tenesaca
Universidad Técnica Particular de Loja
Ecuador

Reinaldo Armas Herrera
Universidad Técnica Particular de Loja
Ecuador

Yenny Moreno
Universidad Nacional de Loja
Ecuador

Katty Zambrano
Universidad Laica Eloy Alfaro de Manabi
Ecuador

Ignacio Norabuena-Paredes
4Universidad de la Frontera
Chile