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The Future of Coaching Supported By Artificial Intelligence: A Hybrid Approach To Human Development

This paper examines the evolving intersection between coaching and Artificial Intelligence (AI), focusing on the opportunities, challenges, and ethical implications associated with their integration. Traditionally grounded in human interaction, coaching is increasingly influenced by AI technologies capable of processing large volumes of data, enabling personalization, and providing real-time feedback. While these advancements enhance efficiency and scalability, they also introduce concerns related to data privacy, overreliance on technology, and the potential erosion of human-centered elements such as empathy and emotional understanding. This study argues that AI, despite its analytical capabilities, cannot fully replicate the complexity of human cognition and emotional intelligence, which remain essential to effective coaching practices. To address this limitation, a hybrid model is proposed, combining AI-driven insights with human expertise. This approach aims to optimize performance while preserving the relational and ethical foundations of coaching. The paper contributes to the ongoing discussion on digital transformation in human development by proposing a balanced framework that integrates technological innovation with human-centric principles.

Alexandra Castelo
ISLA Santarém - Polytechnic University
Portugal

Ricardo Marcão
NECE-UBI and ISLA Santarém - Polytechnic University
Portugal

Filipa Martinho
ISLA Santarém - Polytechnic University
Portugal

Vasco Santos
Polytechnic University of Tomar, NECE-UBI, GOVCOPP, CiTUR, and ISLA Santarém - Polytechnic University, Portugal
Portugal

Rui Frade
ISLA Santarém - Polytechnic University
Portugal